Your Photography and Social Media

Photography and social media
What would be more interesting to you?
A picture of your “friend” on Facebook with their daughter or their dog, or some kind of personal interaction, or a clearly “canned” Stock Image with a group of teenagers jumping in mid-air backlit by the sunset?  Really?  That picture that you purchased from a stock image website doesn’t say anything about you, your personality or your creativity.
So now that social media is so prevalent in all of our lives it’s really important to know how to manage not only the words that you speak online, but also the imagery that you post.
Make sure that those images are creatively composed and exposed correctly. These tools are not difficult to master, it just takes a little forethought to make sure that you were creating unique and creative imagery to showcase yourself and/or your business.
A Few Pointers
Composition – Make sure it is well composed, don’t cut anyone’s head off and consider using the rule of thirds in your photography.
Light – Make sure your photo is well lit, no overly dark or highlighted areas.  If your first shot doesn’t work, take another!
Eye Catching Form – Make sure your pictures are eye catching, what would interest you?
Color – Color always catches people’s attention.  Take a few minutes to edit your images on your Smart phone.  If you don’t know what apps to use, take a look at my past blog post on Smartphone apps or take one of our online or in person Smartphone classes.
Big Sur

Notice the eye catching form, color and composition.

Quality of imagery
Make sure you consider the quality of your imagery when posting on Social Media. Don’t post something under exposed, or not composed correctly.  When you are presenting yourself online, please use a professional portrait that is well lit and shows the best you.  No pictures of your dog, and no “selfies” please!
This is not a profile photo!  No selfies please!

This is not a profile photo! No selfies please! (Thanks Sarah for the use of this picture!)

Quality Professional Portraiture goes a long way!  Use the same image on all platforms.

Quality Professional Portraiture goes a long way! Use the same image on all platforms.

Here are some points you need to consider:
• Show a piece of you
• Let People get to know you from your imagery
• Show your creative side
• Use some behind the scenes photos of your business.  What’s it like to be you? What’s your business like?
Why Use Pictures in Social Media?
People are more drawn to your post with pictures, especially If you are in it or you produced it.
  • Articles with images get 94% more total views
  • Including a Photo and a video in social media increases views by over 45%
  • Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

Behind the Scenes at Our Hot Air Balloon Photography Workhop


Consider using simple video, under one minute to talk about your business.  Set it up on a tripod and talk about a product or a specific part of your business.  People will get a sense of your personality and your business.  Here’s a very simple one I did for a client who is a Pampered Chef representave.


How are you using images, photos and videos with your business?

Has it worked for you? What could you do better?  If you need help with your social media imagery, consider one of our online or in person workshops at Jansen Photo Expeditions.



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Holly Higbee-Jansen

Co-Owner and Workshop Leader at Jansen Photo Expeditions
I am a passionate photographer and workshop leader, and I have been exploring my fascination with light since I was a young child. As a co-owner and guide for, I love taking our small groups of clients to beautiful places to help them explore their photographic creativity. Join us on one of our photographic workshops in the American West, Iceland and Central America: or take one of our online photography classes.  Live life creatively!  Reach me by email at:
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Latest posts by Holly Higbee-Jansen (see all)

  • Tim

    I agree that good images are key to enhancing a blog post. It also makes you, me, want to be a better photographer, get better equipment, and enhance even more. Thanks for the stats. When you read those it really is a no-brainer.

  • I think you are so on the mark with this. Images are becoming so much more important in every form of social media and we need to be mindful of the composition and quality AND personality of those images! Great tips!

  • Facebook for certain benefits from personal photos. I love how convenient it is to take our your smartphone and take a photo these days. For my blog, I use mostly stock photos, occasionally my personal snaps and less frequently, my son’s gorgeous photos (with permission and credit!)

    Love the statistics to encourage us to put this into action Holly.

  • I agree that images enhance a blog post. I like to use a lot of images when I post travel pieces. Some types of content, however, don’t need imagery and pictures may actually distract. One good eye-catching photo at the beginning can always help draw you in. I am torn about the use of videos. I seldom take the time to watch a video unless there is some compelling reason to. I can read fairly quickly.

  • What a great article on photography. I’m a photographer as well, and I’m always surprised by the photography people use on their websites and social media accounts. Photography can be such a powerful tool to tell a story or to convey an image/brand, so I think this kind of information can be so helpful to people who are not familiar with any photography techniques. Thanks for a great read!

    • Thanks Michele! I think that people should be proud to tell their story with their own words and pictures. It takes some effort and practice, but it’s worth it!

  • Hey, I know some of those people! You know I am a big fan of images. I love the one on here if the selfie photo. Very nice. Good information for everyone to know about how much of an impact photos can make on social media. Thanks for sharing your expertise!

  • Photos help my posts because my wife is so great at taking them. Also, they help readers see that I WAS really where the story takes place. One must be choosy, though, in what they use in a post. Sometimes people overshare. I was guilty of that before and have grown more selective in what I share over the inter webs.

  • These are really great tips! You are absolutely on point with this. I create all my own images. so I get it. Images of all kinds are so important in just about every form of social media. Being mindful of the quality and how they represent us is so important. 🙂

  • Have to admit that I find photos of people taking selfies endlessly amusing. Maybe you could do a whole post of examples of what not to do. Thanks for the tips.

  • Hi Holly,
    Yes, photography and video draws people in, and the use of lighting is always important.
    I use my own photographs for blog posts. I appreciate you sharing form your experience.

    Best Regards,

  • I absolutely use images on my blog and in my social media profiles! With much of my focus on food, recipes and restaurants, photos are very important as we eat with our eyes. I have just started getting serious about taking drool-worthy photos and not only have researched ways to do so, but have set up my ‘station’ near a window with backgrounds, a few props and reflecting materials. I know it will take time for me to produce good looking photos but practice makes perfect! This was very timely for me as I was just practicing with some fresh produce earlier!